Creating software can feel a lot like planting a garden. You start with this small idea—a tiny seed—and you keep working at it until it grows into something that’s actually useful. But not every idea needs to be some massive, world-changing thing. Some ideas are better left as simple wildflowers—the kind of things that just fit perfectly where they’re planted, no more, no less.

When John and I started ByteSize, we knew we weren’t interested in building massive, bloated software with a million features. We wanted to create tools that do a few things exceptionally well. Starting small wasn’t just a practical decision; it was a philosophical one. The world doesn’t need another app that tries to be everything for everyone. It needs tools that respect your time and solve problems without fuss.

Take LetsMeet, our first app, for example. Scheduling meetings isn’t a groundbreaking problem to solve. But the existing solutions? They’re either overly complicated or so rigid that they forget the human side of things. LetsMeet is our response to that—a lightweight, intuitive tool that feels more like coordinating with a friend than wrangling a piece of software.

Starting small with LetsMeet allowed us to focus. Instead of worrying about edge cases or unnecessary bells and whistles, we asked one question over and over: How can we make this simpler? That question guided every design choice, every line of code, and every feature decision. It’s amazing how much clarity you can find when you strip away everything that doesn’t matter.

But here’s the real magic of starting small: it gives you room to think big. When you’re not bogged down by trying to do too much, you can obsess over getting the core experience right. And when you get that right, it opens the door to possibilities you couldn’t see before. With LetsMeet, we’re already dreaming about how it could evolve while staying true to its simple, human roots. Maybe it’ll help small teams manage their time better, or maybe it’ll make organizing a family dinner less of a headache. The point is, by starting small, we’ve given ourselves the freedom to grow thoughtfully.

I’ve always believed that good design isn’t about adding things—it’s about removing the unnecessary until what’s left feels inevitable. ByteSize is our attempt to live out that belief, one small app at a time. Starting small doesn’t mean thinking small. It means thinking clearly, acting deliberately, and leaving space for big ideas to take root and flourish.

So, here’s to the wildflowers—the small, purposeful things that make life better. We’re excited to keep planting seeds, nurturing them, and seeing what grows.

Adios,

Ronnie